Textile Enterprises Should Actively Respond To Rapid Integration And Smooth Pition Under The New Normal

Textile enterprises actively integrate into the new normal

At present, our country

The new normal characteristics of development are increasingly prominent.

In order to adapt to the objective requirements of the new normal, textile enterprises pay more attention to brand building and product innovation, and textile equipment is also moving towards intellectualization.

Focus on brand and product innovation

The reporter has learned that in the past two years, the textile industry has seen the situation of the differentiation of enterprise development level aggravating. A group of small and medium-sized enterprises are facing a survival dilemma, but the overall situation of the industry's economic operation is relatively stable. This indicates that many textile enterprises have begun to accept and gradually adapt to the objective requirements of the new normal.

Meng Ze, chairman of Beijing Saussurea group, said in an interview with the media that under the new normal

We will pay more attention to brand building and focus on brand at the strategic level.

"The most effective way for enterprises to establish brand competitiveness is to adjust the focus of the brand, including product lines, customer groups and channels, which is more conducive to the brand entering the hearts of consumers."

Meng said that textile companies should pay more attention to product innovation.

Good sales must have good products, good ones.

Better products are needed.

Under the new normal, the essence of sales has not changed. That is, sales must satisfy customers' needs. Only good products can attract customers and generate consumption.

In addition, in the view of Meng Ze, facing fierce market competition, textile enterprises must continue to integrate upstream and downstream industrial chains, so as to reduce operating costs and improve operational efficiency.

"With the rapid development of China's Internet economy, the pparency of every link in the industry is unprecedented. It is becoming more and more difficult for textile enterprises to carry out horizontal capacity expansion or add terminal channels in the original way to achieve comparative advantage, and more enterprises will turn to green manufacturing, flexible production, rapid response and information sharing."

It is understood that the cotton textile industry as a traditional labor-intensive industry, in recent years, driven by domestic and foreign market demand, the level of technology and equipment has greatly improved.

The average employment level of domestic spinning yarns has decreased from 300 persons / 10000 ingots in 80s to 200 persons / 10000 ingots in 2000, and now it is close to 70 people / ten thousand spindles.

According to the insiders, the current breakthroughs in cotton textile automation technology have brought revolutionary changes to the industry. Blowing carding, coarse and thin connection, automatic yarn packaging and storage system, shuttleless loom, and whole process information technology have greatly improved the productivity of spinning and reduced the number of workers employed.

Among them, a number of excellent enterprises have made active explorations in the whole process of digitalization, automation, information and intelligent production lines. Especially in the night, the effect of unattended work has been remarkable. The most advanced production line has remained at 15~25 employees, and has significant advantages over other enterprises in terms of labor cost.

At the same time, the characteristics of our textile equipment toward digitalization, networking and intellectualization are becoming more and more obvious.

It is understood that the technology and equipment of digital automatic dyeing of cheese yarn jointly developed by the General Institute of mechanical research and Shandong Kangping Na group and Lu Tai textile Limited by Share Ltd jointly integrate the digitalization, intellectualization and networking of the process.

The three major innovations of the equipment and system are the establishment of a digital dyeing line for the cheese, and finally the establishment of a digital dyeing workshop, which solves the problem of digital dyeing from raw yarn to finished products. The passing rate of the dyeing enterprises is increased from 80% to over 95%, and the chromatic aberration grade has been raised from 4 to 4.5, while the water saving 27% has been reduced by more than 70%.

The HYF369 air-jet spinning machine developed by Shaanxi Huayan Aviation Instrument Co. Ltd. has broken the monopoly of foreign companies on vortex spinning technology and improved the competitiveness of domestic equipment.

The textile equipment has the functions of yarn quality monitoring, yarn defect cause analysis, online spectrum analysis and so on, and is equipped with the intelligent control system of the whole machine. It has the functions of real-time collection, statistical analysis, remote monitoring, quality on-line monitoring, and so on. It can control yarn tension, automatic joint, automatic doffing and automatic cleaning on line.