Semir'S Clothing Performance Steadily Increased, Promoting Shopping Center Channel Construction

Semir fashion: shopping center will be the mainstream of the channel.

From the 2014 earnings report recently revealed by Semir apparel, Semir

Steady growth in performance.

This year's operating income reached 8 billion 147 million 133 thousand and 800 yuan, an increase of 11.7% over the same period last year, operating profit of 1 billion 474 million 123 thousand and 700 yuan, an increase of 19.26% over the same period last year, and net profit attributable to shareholders of listed companies was 1 billion 92 million 260 thousand and 100 yuan, up 21.09% over the same period last year.

Earnings per share were 1.63 yuan, slightly higher than we expected (1.56 yuan). The company intends to distribute cash dividends of 10 yuan (including tax) for every 10 shares and increase 10 shares.

Semir apparel (002563, stock bar) (002563) in the recently released "investor relations activities record table", said that the shopping center will become the mainstream of offline channels in the future.

At the same time, the company introduces the Barbara brand has established a shopping center shop profit model, becoming one of the mainstream shopping center children's plate store configuration brand.

Barbara in the future

Efforts will be made to promote the construction of shopping mall channels, and the channel area will continue to maintain a relatively high growth.

The main business of Semir apparel is clothing design and development, outsourced production, clothing marketing and distribution, and products mainly include Semir brand casual wear and Barbara brand children's clothing.

Endogenous growth.

With the upgrading and differentiation of consumption, the public's pursuit of high performance price ratio is becoming more and more obvious. Fashion and individualization of products become the key to grasp young consumers.

The company's casual clothing actively caters to the market demand, focuses on products, improves product competitiveness, reversing the downward trend in annual performance, and achieves operating income of 4 billion 903 million 195 thousand and 300 yuan, up 4.69% over the same period last year.

Therefore, the rapid promotion of product design and development, the improvement of product market competitiveness, and the rapid promotion of shopping center channel construction will make the company's performance continue to increase.