Leather Industry Can'T Just Love Russia

Russia's ruble plunged and the market continued to slump, which directly affected the leather industry in Russia, which was an important export market, and shoes and fur businesses were seriously affected.

To reduce risks, the industry suggests that domestic export enterprises should explore diversified export channels instead of relying solely on an export market.

Affected by the Ukraine crisis and the oil bear market, Russia's ruble continued to plummet in 2014, shaking the globe.

As Russia's largest trading partner, China has been deeply affected by the ruble's devaluation crisis, and the leather industry is also hard to be independent. Especially for enterprises in Wenzhou, Sichuan, Quanzhou, Suning, big camp, Xinji and other places that take Russia as an important export market, the tough winter has become the most real feeling for enterprises.

Director Su Chaoying said: "the international political and economic structure is changing rapidly, but Russia is affected by various aspects such as politics, economy and so on. In the short term, the situation of consumer downturn is difficult to change. Therefore, it is suggested that enterprises should prepare for the colder preparation for the Russian market in the past one to two years.

But on the other hand, after this round of shuffling, some big enterprises that have strong strength and can persist will occupy a more favorable competitive position in the future.

Su Chaoying pointed out that Russia's daily necessities consumption is highly dependent.

In the long run, it still has a strong spending power. Therefore, this market is worth sticking to.

In the face of enterprise response, many experts have given the replacement.

The renminbi and US dollar are used as settlement currencies, or for short-term, medium and long-term exchange rate locking, and forward settlement. However, enterprises reflect that the actual operation is very difficult, and Russian customers are unwilling to accept RMB or US dollar settlement.

The digestion of enterprises' backlogs has also become a major problem. Especially the export shoe products, because the version and style are mainly adapted to the Russian market, it is difficult to sell domestic products or sell the European market. Enterprises can only turn the backlog of goods to the suppliers, and cause new problems.

The era of "laying eggs in a basket and worrying about it is over". In the context of global economic integration, it is particularly important for enterprises to rearrange the distribution and pattern of international markets in order to avoid risks.

The risks and losses that a single market brings to enterprises is often fatal. Even if there is no crisis of this ruble depreciation, there may be other crises. Therefore, it is suggested that enterprises should take an open view of the international market.

Now there are many opportunities in Southeast Asian market, South American and African markets. Enterprises can take this opportunity to explore the construction of a diversified market structure.

Su Chaoying suggested.