"Di Kuina" Fashion Mom Installed In Tmall First.

The fashion age of Mama is coming! In April 8, 2014, di Kui Na Tmall flagship store was formally launched. In a few months, sales broke through tens of millions of points. Since the Spring Festival in 2015, it has occupied the middle and old age of Tmall.

Category sales first position.

In a hard way

How does the market "Di kuina" break through the ice and move forward? How is the password of the market cracked?

February 19, 2015 is the Spring Festival of the lunar calendar.

On this day, Taobao data cube shows that the brand of Korea's clothing house is ranked first in Tmall's category of middle-aged and elderly women's clothing.

In the next time, di kuina was sitting in this position stably. Even when writing the manuscript in March 16th, he was the leader of the same year clothing brand in the lunar calendar year.

It is worth mentioning that di kuina

Flagship store was formally launched in April 8, 2014, and is still less than one year old. It is a rookie in the fashion brand of middle and old aged women.

"If one day is the first, it is purely accidental; if the two day is the first, it must be accidental; if the three day is the first, then it is not simple; if the first three weeks, then there must be reason."

In less than a year, it will be able to occupy the first place in the category of Tmall middle aged and old women's clothing. Ye Fang, founder and chief designer of di kuina brand, believes that this is an opportunity for the market to give.

In 2012, park Hyun Hui, a sixty year old, became president of the Republic of Korea.

As soon as she appeared, she shocked the world: the middle-aged and old women could have their own fashion. "Pomma" accompanied by "Xi Da" visited the world.

In Fang Fang's view, it is these "fashion events" that have awakened the sense of fashion of the Chinese people.

"China's middle and old aged clothing has been in the current situation of old style, single color and slow update, which can not meet the needs of the market."

Ye Fang, founder and chief designer of di kuina brand, said that many middle-aged and old fashions did not realize the improvement of audience's fashion consciousness and did not keep pace with the times.

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Walking into the more than 600 - level special booth at C-521, location five, except for the iconic style of styu, the reporter noticed that young and fashionable product design, five series of product segmentation and fine workmanship are the three highlights of this exhibition.

As an old exhibitor of the past CHIC exhibition, Hinur of the men's wear hall has always been one of the booths for most of the exhibitors. To some extent, it represents the weathervane of Chinese men's wear. After many years, Hinur returned to CHIC for the first time. The outstanding changes really made the industry see the light.

Speaking of why he participated in the first CHIC held in Shanghai this year, Chen Yujian, chairman of Limited by Share Ltd's men's wear, said: "for the sake of chin, the regional characteristics of the current market are quite obvious, but in the future, the development goal of the city will definitely become a national brand and seek development in the international market at the right time.

CHIC moved to Shanghai this year, which is a good opportunity for development.

In many people's impression, he is a clothing brand in Shandong, and has a strong smell in the north. In the customer group, most of them are concentrated in the category of mature male consumers. In addition, in the expansion of the market, most of the past strategic centers are concentrated in the northern market. Even though some of South market's affiliates or agents have not yet formed the ruling power like the northern market, it seems that "the river has been crossed by the river".

In the view of Wang Jinbin, director of the brand, CHIC moved to Shanghai, which is a good opportunity to expand the South market brand.

"Shanghai has always been the forefront of the southern clothing market and the trend of fashion. We took part in this year's CHIC in Shanghai to promote our new market in China by introducing our own new exhibition.