Consumer Perspective: Genuine And Fake Sunscreen Clothes

In summer, people pursue cool, comfortable and fashionable clothing 。 When hollowed out knitwear, sleeveless T-shirts and dresses come in one after another, "sunscreen clothes" as a pair of outer wear are not only included in women's summer consumption list, but also listed as hot search words by major shopping websites. Many online stores have monthly sales of more than 1000 pieces, and the price is very attractive, ranging from tens of yuan to nearly 1000 yuan, A new round of summer sales boom has been launched.

Sunscreen clothing is a popular term in China in the last two years. Its main function is to prevent direct exposure to the sun's ultraviolet rays. Like sunshade and sunscreen, it can make the skin dark from the sun. Wearing it can avoid being sunburnt, which is enough to attract the attention of beauty loving women. Because there is ultraviolet light everywhere in the city, even if you take an umbrella or stay in the shade, your skin will still be sunburnt. The reason is the unique ultraviolet environment of the city. There is not only direct sunlight in the city, but also ultraviolet light can be reflected to the human skin from all directions through high-rise walls, paved roads, car glass, etc.

As a result, many clothing brands have grasped the psychological needs of consumers in a timely manner and started to write articles about sunscreen clothing. A variety of sunscreen clothing with novel styles, bright colors, rich fabric varieties and multi-function came into being in the market. Functionally, the sunscreen effect should mainly depend on the fabric. For example, wool and polyester have good protection performance, while nylon and acrylic have poor protection performance. In fact, the production principle of sunscreen fabric is also very simple. One is to add sunscreen additives that can absorb ultraviolet rays into the fabric fibers of the fabric. The other is to do post finishing after the fabric is finished, and infiltrate some materials that can absorb ultraviolet rays, such as nano zinc oxide or titanium dioxide. At present, in China, most of the UV resistant fabrics are used in professional outdoor products, while the application in ordinary clothing is relatively small. The category of the popular "sunscreen clothing" in the market has gone far beyond its functional definition. Many chemical fiber, cotton, linen and silk garments with light, soft, comfortable and breathable fabrics, such as long and short sleeved knitted cardigans and hollowed out shirts, are sold as "sunscreen clothes". Their biggest feature is that they use nearly translucent materials to wear light, thin and cool clothes. However, most of these clothes, which are sold as sun protection clothes, have no clear identification on the sun protection index and related parameters except for their main materials.

So, can sun protection clothes really protect against sun? Relevant experts said: "At present, there is no clear regulation on the material or shielding rate of sunscreen clothing in the industry, so sunscreen clothing is just a concept hype for merchants to promote products." It is also understood that China's "Assessment of the UV Protection Performance of Textiles" stipulates that only when the UPF value of clothing is greater than 30 and the UVA transmission rate is less than 5%, It can be called an anti ultraviolet product, and these two conditions are indispensable. However, many sunscreen clothing products sold on the market are not marked with UPF and UVA values. It can be seen that the popular "sunscreen clothes" on the market and on the Internet are just a "gimmick" hyped by businesses to promote sales, and do not have the sunscreen effect advertised. Therefore, when choosing seasonal commodities with lower prices, we should also refer to various data and make rational purchases.