Luxury Goods Performance Is Full Of &Nbsp; Hangzhou, Ningbo, Wenzhou And Other Two Or Three Tier Cities Are Popular.

Although the economies of Europe and the United States still do not see signs of recovery,

Luxury goods are all red.

At the beginning of the year, the luxury goods owners who were affected by the global economic situation and the Japanese earthquake were relieved at the moment, because China

In addition, the Swiss luxury goods group has announced its recent 6 months of sales performance, the growth rate of 29%.

Among them, jewellery and watches were extraordinarily excellent, like sales of Van Cleef & Arpels and Cartire of the group, and sales increased by more than 30%.

Hangzhou Tower executives at the boutique mall said that the products of these two brands were indeed very popular with customers, especially Cartire watches, which are very popular among young consumers.

Ningbo is more popular in Wenzhou

Italy suit brand KITON has opened stores in seven cities such as Hangzhou, Xi'an and Chengdu, but the first tier cities like Shanghai and Guangzhou are not on the list.

He Bin, general manager of KITON China, said that the time for KITON to enter the Chinese market is not very early. Although it has strong interest in this strong consumer market, it is still cautious.

"Through research, we find that consumers like Shanghai are very mature and prefer to go shopping overseas, and the two or three tier cities have great potential and relatively low cost," he said.

He Bin said, many luxury goods will choose the same as KITON, bypass the nearly saturated first tier cities, directly to the two or three line City March.

Lancome, a well-known cosmetics brand, tried to open its store in a county level city in Hubei at the beginning of the year.

Chen Deming, Minister of Commerce, has said that the high-end consumption in China will surpass Japan in 2015 and become the most expensive and largest country in the world.

Goldman Sachs's recent report shows that China's luxury consumption mainly depends on two or three line cities in the next 5 years.

Louis Weedon has been accelerating the expansion of the two or three line cities since 2007, such as Wenzhou, Ningbo, Wuxi and so on.

The two or three tier cities are also very powerful.

In June this year, the first shop in Zhejiang, Prada, opened in Wenzhou. It was said that a crocodile leather bag worth about 200000 yuan was soon bought.

The industry believes that after more than 10 years of market development, luxury goods are very familiar with the Chinese market, and understand the consumer's mindset.

"Beijing and Shanghai have abundant consumer information channels and wide consumption channels, while the incomes of the two or three tier cities are increasing year by year. However, due to traffic and language restrictions, the consumption channels are relatively closed.

Next year, luxury goods will also accelerate the pace of expansion. He Junli, director of public relations in Jaeger Le Coulter, China's Swiss watch brand, said Jaeger Le Coulter is interested in opening two or three stores with potential.

Cartire, GUCCI, Burberry, MontBlanc and other brands are also actively preparing for expansion plans.

Luxury water test network sales

Besides expanding in the two or three tier cities, luxury brands are also starting to cooperate with Taobao to open online stores.

For example, Coach announced the opening of the official online store on Taobao, and became the first high-end brand in Taobao in the industry.

Jonathan Seliger, President and chief executive officer of Coach China, said that China is currently the largest market opportunity for Coach.

Although Coach has 12 years of e-commerce experience in the United States, it chose to open its first official flagship store in the Chinese market with Taobao's platform.

However, there are analysts who believe that although luxury goods are strongly interested in the two or three line market and there is also a demand for e-commerce, this does not mean that the development focus of luxury brands will shift from the first tier cities.

"Big card is very realistic. In the current situation, the two or three line city can bring real money to it, but it does not mean that the first tier cities are not important. On the contrary, the big new products and the first show will still be the first tier cities."