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How Many People Will Buy Low Carbon Clothing?

2011/8/19 10:17:00 57

Low Carbon ClothingNew ClothesLinen Clothes.

Buying more than one polyester fabric will increase carbon emissions by 47 kilograms, equivalent to 20 kilometers of carbon emissions from driving private cars.

Do you know that when we buy new clothes, we have increased carbon emissions imperceptibly.

Yesterday, this newspaper and Sohu jointly launched the "low carbon clothing" survey results show that nearly nine of adults do not buy "low carbon clothing" account, more than half of consumers do not believe in clothing marked "low carbon logo".


  

One piece

Polyester fiber

The carbon is 47 kilograms.


"Buying new clothes will also increase carbon emissions." Miss Sun, the public, was surprised to answer questions.

A new cotton T-shirt is added. You have more than 6.4 kilograms of carbon and a new piece of linen clothing, which contains 3.2 kilograms of carbon. Adding a new polyester fabric is 47 kilograms of carbon, equivalent to 20 kilometers of carbon emissions from private cars.

This is the data obtained by reporters through the "carbon calculator".


The results of the "low carbon clothing" survey jointly launched by our newspaper and Sohu show that the proportion of men and women involved in the survey is 6:4.

47.3% the respondents said that the frequency of their new clothes was 38.61% per quarter, 10.9% per month, 3.21% per week.


 

Ultra 90% tendencies

Cotton and linen

Fabric


The survey shows that 65.86% of the people have not heard of the concept of low carbon clothing before. In the "low carbon clothing purchase intention" option, 89.45% of the people "care more about whether they like it or not," and 9.85% of them are willing to pay more than 10% of the price. Only 0.51% and 0.2% people respectively say "no matter what the price is, I am willing to buy" and "I am willing to pay more than 50% of the price".


Although nearly nine adults do not want to buy the "low carbon clothing", 96.57% of voters will tend to choose cotton and linen fabrics for their choice of fabric.


  

Buying clothes

Low carbon

Logo?


In recent years, although some clothing brands have put low carbon labels on their products, surveys show that most people do not believe that clothes are "low carbon" as advertised.

With regard to low carbon labels on clothing, 57.13% of voters expressed "questioning their authenticity and tending to use their own judgment to identify". 41.34% of voters said "very unbelievable, considered to be a marketing strategy", while only 1.54% of voters expressed "very confident".


Among the options for the prospect of low carbon clothing, 48.28% of voters believe that "at first may feel fresh, but it will not persist for too long, there will be no market". 41.61% of voters said "there will be a certain market, but it will not become a trend", and 10.12% of voters believe that low carbon clothing is very promising.


Can "bamboo fiber" clothing be sterilized?


A bamboo fiber towel is only 9.9 yuan, and a bamboo fiber underwear is only 16 yuan...

Reporters searched for "bamboo fiber" on Taobao, and found 525498 pieces of related commodities. Many businessmen played the banner of "bamboo fiber" and "low carbon" to attract customers.

Taobao buyers "brown_eye" frankly, she bought bamboo fiber towels and underwear is mainly due to the importance of the publicity "sterilization", "no smell" and other commodity itself texture, and did not take into account whether the real "low carbon".

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Is the clothing made from bamboo fiber a low carbon garment? People in the industry say that bamboo fiber is a kind of cellulose fiber extracted from bamboo, and most of the bamboo fiber products sold in the market belong to regenerated cellulose fiber, and it can not carry out the "low carbon" and "sterilizing" effect of the business.


Help


Low carbon clothing is a broad concept of clothing environmental protection. It refers to the way that we can lower the total amount of carbon emitted by all of us in the consumption of all garments, including the selection of clothing with low total carbon emissions, the choice of garments made of recycled materials and the methods to increase the utilization rate of clothing and reduce the total consumption of clothing.

A clothing from the production of raw materials to production, pportation, use and disposal after disposal, are emitting carbon dioxide and have a certain impact on the environment.

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