Spanish Businessmen In Spain Are Changing.

Recently, it has been reported that with the increasing number of Chinese clothing wholesalers and the changes in the local clothing market in Spain, the way of business of the western merchants who are engaged in the wholesale clothing industry is changing: the original competitive means such as low price, counterfeiting and so on are gradually being abandoned, and the quality and brand of the products are beginning to be valued.

Mode of operation: low price, counterfeit

Wholesale clothing industry is a pillar industry of Spanish Chinese businessmen.

Chinese businessmen from the ancestral (country) China

Apart from the special price, counterfeiting techniques such as deck and OEM are also one of the ways for Western businessmen to "seek development".

The specific methods are: first look at the style from other businesses, then entrust others or pretend to be customers, then get the Chinese manufacturers to process, and when the clothes are in place after processing and production, put the prepared trademarks one by one, so that clothes become their own store brand.

Pay the price: strict investigation and heavy punishment

Spanish Chinese businessmen are "cheap" and "

Spanish officials are also dissatisfied with the original competitive practices of Chinese businessmen.

On the one hand, the customs strengthened the inspection of imported containers by Chinese businessmen, and for a long time withheld for various reasons.

Seeking the way out: quality and brand

Faced with Spain's constantly strengthened trade barriers and strict inspection measures, the western merchants who are engaged in the wholesale clothing industry have become passive and active in seeking new channels of purchase.

Italy is an old textile and garment producer and a powerful country.

Due to its perfect design, ingenious production and excellent post-processing technology, Italy's textile and apparel industry has come forth in great quantities.

Influenced by the brand atmosphere of Italy, Chinese businessmen in Italy employ Italian people to design, and then they are processed by Chinese people.

In this way, clothing products can not only keep pace with the market trend, but also save costs.

Compared with the far away China, Italy clothing also has great advantages in the cost of goods pportation.

As a result, the western merchants in Italy have chosen the first choice for the purchase of goods, improving the quality and grade of clothing products, and maintaining the price advantage in the Spanish local market competition.

Now, more and more western merchants are aware that the era of "price fixing" has passed. Only by adhering to the "quality is king", will we turn our attention to high-end brands that guide the development of the market, so that we can take root in the Spanish apparel industry.