Mark Ed Faye's Men's Wear Brand New Online

　　 Mark Ed Faye Is getting rid of the "inherent" impression of women's clothing in 2011. CHIC In addition to the independent exhibition of men's wear Pavilion, Costume Fair During the 2011 autumn and Winter Conference of its men's wear brand FairwhaleShake, Mark Ed Faye fully demonstrated the strength of his men's clothing business and won praise from the industry.

FairwhaleShake is the life style of a post-90s youth. In seemingly ordinary Vientiane, it contains a variety of choices and styles, and is defined as a "young characteristic exclusive fashion mix and match brand."

The newly unveiled FairwhaleShake is endowed with its youthful touch and fashion spirit, conveying a spirit of pursuing individuality and making fun, showing the fashion taste of both fashion and quality. In terms of style, FairwhaleShake emphasizes Mashup, and has created three products based on mashup: Classic academy style, cool military uniform style, and tide style cowboy style.

FairwhaleShake2011 Autumn Winter Conference in Beijing's LOFT garden creative space - competing garden hot. The theme of this event is "NeverEndingFun fun, I make". The show not only combines the new dynamic elements of the game, but also highlights the fashionable layout of the world.

With the increasing complexity and diversity of consumer values and purchasing power, the introduction of FairwhaleShake has undoubtedly injected new vitality into Mark Ed Faye. This is the result of Mark Ed Faye's in-depth research on men's clothing market, the implementation of market segmentation strategy and the pursuit of brand differentiation.

　　 Reporter Traditionally, Mark Ed Faye, who is considered to be very impressed by women's clothing, is vigorously developing men's clothing business. How do you view this trend?

　　 Yang Ke Tian Mark Ed Faye has just passed his ten birthday. Over the past ten years, we have created different styles and different market segments. The main customer group is the mainstream of the city after 70. The second brand line was launched in 2002, that is, our handsome men's clothing. Its consumption crowd is 20-30 year old white-collar workers. Some young artists are also very fond of the style. The third brands are launched in 2004. The FCU creative urban women's wear is more elegant and more urban. The customers of the location are 25-35 years old. It is a romantic and elegant style. At this year's Clothing Fair, we launched a new brand SHAKE for the next ten years. It locates a 17-25 year old, younger consumer group, mainly after 85 and after 90. Up to now, we already have 4 brand product lines, including the fashionable men's clothing positioned at 30-45 years old.

We believe that if we can catch this group after 90, there will be great progress. In March 27th, we made a fashion show in Beijing. At the press conference, we launched the SHAKE brand new fashion show. It was wonderful, fun, and loved by young people. We integrate the popular elements, including the popular games on the Internet, to the show.

　　 Reporter As a new brand, what kind of market target will FairwhaleShake have in 2011?

　　 Yang Ke Tian In 2011, we will take FairwhaleShake as the focus of our company's development, intensify our original design efforts, build and improve the marketing system, and launch a large number of marketing activities for young consumer groups, so that FairwhaleShake can become the best choice for the post-90s group. The young generation after 90 is independent, confident and willing to have a unique personality. They love the free and boundless network world, eager to change but friendly to the world.