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World Clothing Shoes And Hats Net: Two Or Three Issues Of Brand Marketing

2010/8/30 14:06:00 79

Is there a lack of clothing brand in China? In fact, it is known to all that China lacks clothing brand.

The "cafe culture" is now emerging, using household products and clothing to construct a unique feature in the space to convey a modern female fashion lifestyle.

So how can the existing Chinese brands achieve the most effective marketing? This is the most worthwhile and practical thing to do.

Brand promotion

First of all, we should make full efforts in channel construction. Brand hosting, department stores and single point franchise can all experience and try.

As for the problem of cooperation with franchisees, achieving win-win results is the ultimate goal and the most effective way.

stay

Operate

Attention should be paid to the advantages and disadvantages of each.

Usually, the joint operation of brand and department stores is directly controlled by the company. Because the shopping mall is a point system, the direct business does not take up too much money, but it has a long time to repay, and the business area in the department store is not very large. It is difficult to fully express the brand culture in the limited space.

In this respect, franchisee's monopoly management mode is right.

brand image

We have done a good job of improving.

Franchisees can fully interpret the cultural connotation of the brand in home furnishings, music and so on in the larger space. The decoration is also more refined and detailed, and can do a lot of "personalized" display and atmosphere creation.

In fact, many enterprises are worried about the poor management of agents, a large part of the reason is that the price system is not uniform.

Therefore, they adopted the strategy of "never discount" to control this block, and the direct and the agent must not have two price.

But this approach has produced two results. First, it has reduced the unnecessary troubles in the control of the price system, and has some advantages in maintaining customers and maintaining brand image. On the other hand, after entering a department store, not participating in the unified sales promotion activities of department stores is not conducive to attracting customers, but also has some influence on maintaining the relationship with shopping malls.

In fact, each brand has its own personality. First, the mall should support some "unique" needs of the brand in the image building; two, we should respect the brand of the unified price strategy.

In this way, the true sense of brand will be successful.