Market Oppression Merchants "Seventy Percent Off Purchase Half Off Sales"

      In order to recover the cage capital Merchant seventy percent off purchase half off sales

In order to withdraw funds, prepare for the next quarter's clothing design and production. Summer The mall will be united. brand Merchants conduct large-scale discounts. Even some brands of clothing produce money through loans, so as to recover as much money as possible, even if losses have to be promoted.

However, the reporter noted that although all are in progress Discount? But the discount is above 50 percent off, because most of the brand agents take 70 percent off of the price, so even half price promotion can also be profitable. Moreover, most of these brand new products are listed at a positive price. Sale In this stage, the brand agents will be able to promote the loss of profits by balancing their revenues.

The direct reason for the large discount is the increase in the stock pressure of the brand. The most effective way to "digest" inventory is to discount sales. In the wake of the international financial crisis, the "sales reduction" which is more meaningful than marketing is hard to attract the attention of consumers. In this case, direct discounts occupy the mainstream.

A person in charge of a clothing enterprise said that due to the short spring this year, the pressure of spring stock inventory was too large. Clothing enterprises in order to avoid risks and ensure the best selling of autumn and winter clothing, they chose to take a larger discount in the middle of the year to reduce inventory pressure and speed up the return of funds.

　 Overseas market hurts and exports more clothes. For the domestic market

In the face of this year's "short spring", a person in charge of a shopping mall in Beijing said that the discount rate of sales promotion this summer will be higher than that of previous years. Otherwise, the inventory of clothing in the shopping mall is difficult to digest. Today's facts

In fact, compared to Season Factors, the macro environment has greater impact on brands. Affected by the national export tax rebate policy, coupled with the appreciation of the renminbi and the decline of the euro exchange rate, some garment enterprises that are mainly exporting businesses can only increase their domestic sales efforts in order to make profits, which will increase the supply of domestic clothing.

The sale of these products into domestic channels has led to brand sales promotion efforts to sell more products. Moreover, the European and American markets which mainly import Chinese clothing have not yet recovered from the impact of the international financial crisis. In the past, a large number of retailers in Europe and America could have signed large orders.

In addition, in view of the large discount of business this year, insiders said that the labor shortage appeared in the southern enterprises at the beginning of this year, which also made labor costs rise, thereby increasing the cost of clothing production, resulting in higher clothing prices this year than in previous years. If the discount rate is still the same as in previous years, consumers will not feel the discount after discount, and will not digest for the enterprises. Stock And pay the bill.