Clever Use Of Social Networking

Social networking sites are the most popular stars in the Internet recently. Many people have learned and even fully experienced the convenience of online social networking to make friends, hobbies and so on. However, are there any problems in the work that can be solved through the wide social network?

Can various social networking sites bring help to business?

At first glance, it seems difficult to answer this question.

First of all, to make full use of social networking, it takes quite a long time to accumulate. For those who have just been involved in social networking, in the initial stage, they often give more to the community than they can get from the community members.

That is to say, if you are seeking help from various social networks with the purpose of promoting business activities or solving certain specific problems in your business, you may not be satisfied immediately.

In addition, it seems very difficult to define clearly which connections in social networks are aimed at helping the business of an enterprise and what are interpersonal interactions.

Moreover, some people are worried that after joining the social network, they will be disturbed by all kinds of endless news and useless messages and messages.

Despite all these worries, social networking has gradually been recognized by more and more people, including some enterprises, in the development of interpersonal relationship and information exchange.

So, where should enterprises start from, and clever use of social networks to help themselves expand their business?

１、建立企业资料

Currently the three most popular social networking sites Facebook, LinkedIn and Twitter have become common tools for people in all walks of life to communicate and communicate.

Building a complete enterprise profile on these mainstream social networking sites is a fundamental task for enterprises to do first.

After that, it is a more important task to closely communicate with people in the industry to understand what they are concerned about, what services they are using and what products they need.

In addition, there are potential users in different social networking sites.

It is beneficial for a company to be as complete as possible. Enterprises must spend time filling out all the public information required on the social networking site, including the past development history of the enterprise, the current employee employment situation, etc.

Sloppy material usually appears insincere, which makes it difficult for enterprises to win contact with interest.

To provide easy contact, such as instant messenger account, e-mail address, Twitter user name, telephone number, etc.

Selecting accurate keywords for enterprise information is also very important. If it belongs to the power industry, the key words may include "energy", "sustainability", "green" and so on.

These key words will largely determine whether people can easily find you.

2, clean up negative information.

If you have some information about your business on many websites, you may try to clean up, such as those that are out of date, inaccurate or contradictory.

Searching on websites like Google can find information that needs to be cleaned up.

Later, we should take seriously the information posted on the Internet, whether it is pictures, words or other news.

These data can be linked to the data pages on the social networking site to facilitate interested contacts.

3. Expand the relationship network of enterprises.

In order to help users establish their social networks as soon as possible and recognize the benefits of social networking, many social networking sites offer functions such as scanning contacts, uploading contacts or sending invitations.

Be cautious when sending invitations automatically, because contacts in some address books may not want to be disturbed by these push messages.

Some social networking sites (such as LinkedIn) also provide such services to help users search for contacts who may have worked together or have dealings.

It can make full use of the "calendar" function of social network, and some websites (such as UPComing, Workit) provide information about activities, understand the real world activities related to their business, and take an active part in it.

Facebook can also send prompt information automatically according to user settings, and notify users of the activities they are participating in.

Many people put their business cards aside after exchanging business cards in business activities. In fact, a business card scanner can be used to scan important business cards and enter the database of enterprises, which will become useful resources on social networks.

There is also a small secret: if you want to release any information, you can try to be at 9:30 to 10:00 a.m., and the information released at this time period is relatively high on the Internet.

４、有效管理信息流

Next, select a RSS tool so that you can track your current hot topics in your industry. When someone is discussing your business online, you can get information in time.

This is a key step for enterprise applications.

Google currently has a service called Google Reader, which can subscribe to many useful information for enterprises, such as: the top five blogs in the industry; which people are visiting, tracking your website and pages; the hottest online discussions in the industry.

Another service called Google Alerts can automatically send you an email to remind you of the name of your business in the mainstream news of related industries, or e-mail to the industry's hot topics and events.

You can taste more at the beginning.